RIO Marketing
Revenue Is Oxygen
YOU NEED TO GROW
YOU NEED TO INNOVATE
BUT WHERE WILL YOU FIND THE TIME?
OR THE RIGHT PEOPLE?
OR THE RIGHT TECHNOLOGY?
YOU NEED AN EXPERT
When your project is not clearly defined in scope, duration, or required personnel, dedicating excessive resources can be impractical. You need a partner who can:
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Initiate the project while you focus on running your business
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Maintain momentum with strategic planning and direction
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Navigate anticipated challenges based on experience
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Leverage the latest technology effectively
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Understand new markets and product marketing
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Quickly adapt to provide immediate value
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Offer both short-term and long-term support
An external perspective is valuable, pushing your team to explore new avenues while staying adaptable and focused until your strategy solidifies. Internal biases or busy schedules can hinder change, and hiring permanent staff might lead to mismatched skills or underutilization. This is the gap RIO Marketing fills, providing the strategic flexibility you need to boost revenue efficiently and reduce risk.
WHAT WE DO
You may not need help with all of these steps, but they're all important. And it's easy to get stuck on any one of them.
01
INVENT
Organized brainstorming, with multiple inputs, to produce viable ideas.
Then validate options with market data or testing, to make confident, educated decisions, before making large investments.
02
PLAN
Build logical and realistic estimates of revenues, expenses, investment, time, and profitability.
Then build a Marketing and Operating plan that will make it reality.
03
IMPLEMENT
Put your plan into action with marketing, sales, and operations.
Then measure results and make adjustments along the way.
04
SCALE
As your idea gains traction in the market and gets refined, it needs to be highly repeatable and efficient.
Then your business can scale up and realize the full potential.
WHERE WE'VE DONE IT
Experience: Over the years, we've worked for some of the most iconic brands in the world, as well as established small businesses and startups. And we've done it across the U.S. and many international markets.
Strategic Planning: Determine complete business impact and estimating revenues and expenses in the short and long term.
Digital Marketing: Establish channel strategy, partnerships, and communication through Facebook, Google, LinkedIn, and Email/Marketing Automation.
Technology and Data: Selection and deployment of software and data tools to maximize chances of success.
Industry Expertise: Strong industry knowledge is important for any strategy and we've done this work in Retail, Consumer Packaged Goods, Hotels, Restaurants, and Banks.
WE LIVE IN THE REAL WORLD
FUNDAMENTALS STILL MATTER...
Although the world is changing rapidly, and possibly in confusing ways, many fundamentals still apply:
What has NOT changed:
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ROI still matters for Marketing and any other investment
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Distribution of products, messages, and prices still has to happen
...BUT SOME CHANGES REQUIRE NEW THINKING
SPEED: Changes in speed are massive - what used to take days can be done in minutes - and your customers expect it from you
VOLUME: The amount of information is FAR greater than ever before - and your customers expect this too.
...SO YOU NEED TO EVOLVE
AUTOMATION: Newer tools can turn days and hours into minutes and seconds. All while improving accuracy and service.
FLEXIBILITY: Being nimble and quick is more valuable than ever - especially if you are a small or mid-size business.
SO HOW DO YOU START?
YOU START BY DOING ...AND ITERATING
... AND THAT TAKES COURAGE.
In the past, it would be irresponsible to proceed without COMPLETE research and planning. But that was because things were SO hard to change. Things were practically in stone.
Today, things are much easier to test, measure, and then adjust. Research and planning are still needed, but they can happen faster than ever, with more data than ever. Analysis can literally go on forever, with adjustments and improvements ongoing forever. But you will never know the missing pieces of information for YOUR business, until you start down the path.
With the right guidance, it is now possible to move into live testing and implementation more quickly - and then iron out the wrinkles as you move along. Once you realize that going down the path is only the start, then you notice areas for improvement. You keep your ears open for detailed feedback and continuously improve until the wrinkles are ironed out.
For business owners and executives the advice above sounds scary, but the alternatives are worse. The alternatives involve years of planning and discussions and confusion - and almost no action. And this leads to ongoing guesswork because you cannot be certain of what will happen if you make the change. Meanwhile, competitors and customers have moved on. We've seen this at small companies and billion dollar enterprises, so we know it is common.
Small, calculated actions, that limit risks, are the only way to get more clarity and confidence about the details of what customers want and how to proceed.
GIVE US A CALL TO GET STARTED
For a free consultation, contact us at:
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