Our consulting practice is led by Rob Russell, who brings a diverse background, providing clients with fresh and objective perspectives on key strategic and technical issues.  For more than 20 years, Rob has determined strategy and led change for major global corporations, as well as startups and small businesses.  Clients can benefit from Rob's experience as:  

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• Senior management roles in large and small companies at various stages of maturity and understands the challenges of execution

• A strategy consultant for dozens of Fortune 500 companies

• An industry expert, author and speaker in retail, consumer goods, banking, and hospitality

• A pioneer and innovator in digital, social, and mobile marketing and e-commerce

• An economist who understands real-world business functions, including distribution and manufacturing for consumer goods and retailers

• A geographic pioneer, taking brands outside their home territory across the United States, Canada, Europe, Caribbean, and Latin America

• Rob is fluent in Spanish and Portuguese (including some basic French, Italian, and Polish) and understands the challenges of entering foreign markets  

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