RIO Marketing
Revenue Is Oxygen
CAPABILITIES
DIGITAL
Websites are still important for customers to find you and transact online and serve as your home base. It can be a place for customers to make reservations or purchases, or submit their express an interest in being called by your company. It is a key piece for building relationships with your customers via a blog or simply locating your office and learning and more about your company.
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SOCIAL MEDIA
Social media is obviously a place where consumers and business customers are spending lots of time, so it only makes sense to be active in these channels. But it goes even further, because the ability to target people and companies is far beyond what existed just a few years ago. Companies in every industry and can find ways to use these platforms effectively, whether selling to consumers or businesses.
MOBILE
Mobile is becoming THE computing platform for accessing the internet. For several years, mobile has surpassed laptops and desktops for many internet activities, including: Search, Email, and Social Media. Location-based services can also be used to reach consumers wherever they are, instead of just where they live, so this platform has even more benefits for marketers.
SEARCH ENGINE MARKETING & OPTIMIZATION
Search Engine Marketing (aka Pay per Click) has been getting more expensive, but if you buy the right keywords and measure and optimize, you can still do very well. People that search for your term and click your link have intent, which has a lot of value.
Search Engine Optimization (aka Organic Search) is often considered "free", but it does take work and expertise to get a high ranking and visibility. However, this can be your best ROI and has fueled the growth in Content Marketing, as a way to reduce pay-per-click costs.
STRATEGIC PLANNING
Many advertising agencies focus on the digital aspects of a business, but ignore many of the other impacts and dependencies of the company. There may be people that have to pick-and-pack orders and trucks that have to be purchased for certain expansions. Each business is a little different, but one should consider all of the benefits, and costs, of any online initiatives.