RIO Marketing
Revenue Is Oxygen
INDUSTRY EXPERTISE
PROFESSIONAL SERVICES
Professional service firms such as management consulting, accounting, legal, construction, and architecture often find it hard to justify a full-time marketing team. They should focus on generating quality leads for sales and business development through targeted, automated strategies to use their dollars efficiently. With high-ticket purchases driven by online research, marketing automation is essential. We deliver these strategies effectively without requiring a major investment.
CONSUMER PACKAGED GOODS
We've worked with some of the largest consumer goods brands in the world, including Pepsi, Frito-Lay, Guinness, Bass Ale, and Coca Cola. We've done it in the US, Canada, Latin America and the Caribbean and we've designed and implemented strategies for local manufacturing, distribution, and import/export capabilities and partnerships.
RETAIL
We've helped major retailers get more loyalty and foot traffic in their brick and mortar stores and created seamless experiences with online channels. Location-based marketing and cross-channel retail involve the latest technology and we've deployed many cutting edge solutions at small and large retailers. But we don't do technology for technology-sake... we understand the business issues and assemble the right tools to solve that problem.
RESTAURANTS
We've been at the forefront of some of the most innovative changes in restaurant marketing, including mobile ordering, location-based marketing, and email and loyalty programs. Social media, Search, and Content Marketing play important roles in this competitive market and we know how to deploy these tools for optimal ROI.
HOTELS
Hotel bookings are complex and fast moving and we have served more than 20 hotels with marketing advice, including revenue and channel management. Generating sales in this industry is heavily dependent on being in the right channels, at the right price, at the right time, and this means having the right technology. We have dramatically improved daily rates and occupancy for dozens of hotels in more than 10 countries.
BANKING
Database marketing is critical for any financial institution and we've worked for some of the largest consumer banks in the world. We've helped them determine their most valuable customers and best growth opportunities by using large databases to evaluate customers and branch locations for customized strategies and communications.
TRANSPORTATION AND LOGISTICS
Our expertise includes benchmarking studies for railroad and trucking lanes in the U.S., helping shippers analyze sectors like food, coal, and automobiles to negotiate major contracts and optimize millions in rates. We also managed global digital platforms for major transportation companies across 140 countries and 40 languages, overseeing digital content, landing pages, and mobile applications to ensure seamless user experiences and strategic alignment in diverse markets.