RIO Marketing
Revenue Is Oxygen
INDUSTRY EXPERTISE
PROFESSIONAL SERVICES
Companies that offer professional services like accounting, legal, construction and architecture are usually unable to support a full time marketing department. They often need to find new prospects and cultivate relationships in digital channels before ever getting an opportunity to speak with a potential client. These are high ticket purchases and potential clients often narrow down their choices with online research. This kind of marketing automation is essential and something we can help you do without major investment.
CONSUMER PACKAGED GOODS
We've worked with some of the largest consumer goods brands in the world, including Pepsi, Frito-Lay, Guinness, Bass Ale, and Coca Cola. We've done it in the US, Canada, Latin America and the Caribbean and we've designed and implemented strategies for local manufacturing, distribution, and import/export capabilities and partnerships.
RETAIL
We've helped major retailers get more loyalty and foot traffic in their brick and mortar stores and created seamless experiences with online channels. Location-based marketing and cross-channel retail involve the latest technology and we've deployed many cutting edge solutions at small and large retailers. But we don't do technology for technology-sake... we understand the business issues and assemble the right tools to solve that problem.
RESTAURANTS
We've been at the forefront of some of the most innovative changes in restaurant marketing, including mobile ordering, location-based marketing, and email and loyalty programs. Social media, Search, and Content Marketing play important roles in this competitive market and we know how to deploy these tools for optimal ROI.
HOTELS
Hotel bookings are complex and fast moving and we have served more than 20 hotels with marketing advice, including revenue and channel management. Generating sales in this industry is heavily dependent on being in the right channels, at the right price, at the right time, and this means having the right technology. We have dramatically improved daily rates and occupancy for dozens of hotels in more than 10 countries.
BANKING
Database marketing is critical for any financial institution and we've worked for some of the largest consumer banks in the world. We've helped them determine their most valuable customers and best growth opportunities by using large databases to evaluate customers and branch locations for customized strategies and communications.